University Park, Texas

University Park Limousine & Black Car Service, Since 1998

SMU family weekends, move in and graduation, Boulevard game days, the Bush Center, December lights tours, and Love Field fifteen minutes from your front door.

Get a quote Call (254) 269-5474

28 years serving Texas since 1998  •  5.0 stars on Google  •  24/7 live dispatch, real people

A city that runs on the university calendar

University Park is small, residential and almost entirely shaped by SMU sitting in the middle of it. Which means the transportation year has a shape you can predict: move in weekend in August, home football Saturdays through the autumn, family weekend, recruitment, December lights, and then graduation in May when every hotel in the Park Cities is full of grandparents.

Those are the weekends that matter, and they are the weekends when vehicles run out. Not because demand is enormous, but because it all lands on the same six or seven dates.

Fifteen minutes to Love Field

One of the shortest airport runs in the metroplex, which changes what is possible. Later departures than we would recommend from the northern suburbs, and a delayed arrival is a short reposition rather than an hour across the city. DFW is roughly 30 to 35 minutes west when your flight requires it.

SMU

Game days, family weekends and graduation

The Boulevard is the thing out of town families do not expect. Tailgating runs down Bishop Boulevard through the middle of campus, the surrounding streets are closed or restricted, and parking within walking distance of Ford Stadium is effectively gone several hours before kickoff. Dropping a group at an agreed point and having the same vehicle waiting afterwards is worth more on a game Saturday than almost any other day of the year.

  • Gerald J. Ford Stadium: Game day drop and collection, with the pickup point agreed clear of the closures before you go in.
  • Moody Coliseum: Basketball and campus events.
  • Move in weekend: Airport collection for families arriving across several flights, plus the vehicle held while you unload.
  • Family Weekend and Parents Weekend: Dinner reservations across Highland Park Village, Knox Henderson and Uptown, with the vehicle held between stops.
  • Graduation: The single hardest weekend of the year to book here. Extended families, multiple hotels, and a ceremony that does not wait.
  • Recruitment and formals: Group transport where nobody should be driving and everybody should arrive together.
  • George W. Bush Presidential Center: Events, receptions and visiting groups.

Graduation weekend and home game Saturdays commit vehicles across the whole Dallas market. If you know the date, book it as soon as the university publishes the calendar rather than the month before.

December

Christmas lights tours in the Park Cities

The Highland Park and University Park lights bring traffic in from all over North Texas for about three weeks in December, which turns the residential streets into a slow moving queue every evening. It is genuinely worth seeing and genuinely miserable to drive.

We run it as an hourly booking with a route the chauffeur already knows, so the group looks out of the window instead of navigating, and nobody is hunting for parking on Beverly Drive. Sedans for a couple, Sprinters or a limo bus for extended families and neighbourhood groups.

December books early and the good evenings go first. The weekend before Christmas is usually gone by Thanksgiving.

Airport transfers

University Park to Love Field and DFW

Love Field is about fifteen minutes and is the obvious default. DFW is roughly 30 to 35 minutes west. We will tell you which one suits your flight rather than just quoting the field you name.

  • Flight tracking on every booking. We adjust to your actual landing time, not the schedule
  • Complimentary wait time: 30 minutes on domestic arrivals, 45 on international, 15 on departures. A rideshare driver waits about five
  • Curbside is standard. Meet and greet inside at baggage claim with a name sign is a $25 add on chosen at booking, which is worth it for arriving grandparents
  • Airport transfers are always point to point. No hourly minimum, any day, any hour
  • Standing accounts for regular flyers and for families with a student here

Airport transfers

Private aviation

FBO arrivals near University Park

Love Field is one of the busiest private jet fields in the country and it is fifteen minutes away, which makes this one of the easiest parts of the metroplex to fly into privately.

  • Dallas Love Field (DAL): About 15 minutes. Business Jet Center, Signature across multiple terminals, Atlantic Aviation and Jet Aviation.
  • Addison Airport (ADS): About 20 minutes north. Million Air Dallas, Atlantic Aviation and Galaxy FBO. Customs on site.
  • Dallas Executive (RBD): Southwest of downtown and a quieter option on that side of the city.

How we handle an FBO arrival

  • Tail number tracking where the aircraft is trackable. Where it is not, we confirm arrival directly with the FBO front desk
  • Meet and greet is complimentary at FBOs, planeside where the operator allows vehicles on the ramp, otherwise inside the terminal
  • Arrivals are billed hourly with a two hour minimum, because private schedules move
  • Departures are standard point to point unless wait time runs past 30 minutes, which converts the trip to hourly
  • Unmarked sedans and SUVs, NDAs on request

Private jet and FBO service

Residential

Standing arrangements and discretion

A good part of our work in the Park Cities is recurring and quiet: the same airport run every other week, a standing school or activity collection, a car for visiting family. What people ask for here, more than anywhere else on our list, is that the vehicle is unremarkable and the chauffeur is the same person each time.

  • Sedans and SUVs are unmarked. NDAs signed on request, at no extra cost
  • The same chauffeur where scheduling allows, so nobody re explains the gate code or the preferred door
  • Preferences on file: temperature, music or quiet, which entrance to use
  • Monthly billing rather than paying per trip
  • Chauffeurs background checked and drug screened before their first trip, with driving records monitored on an ongoing basis

Fleet

Your whole group, one vehicle

Sedans for the Love Field run, Escalades for a family with luggage, Sprinters for game day groups and graduation weekends, and limo buses and coaches when the whole extended family is in town. Whatever the headcount, your group travels in one vehicle rather than splitting across several and arriving in pieces.

Sedans and SUVs are unmarked, and we sign nondisclosure agreements on request. Vehicles are assigned by what is closest and available for your date and time.

Seating and luggage capacity for the full fleet

Why University Park books Goodman

  • We know the SMU calendar: Game Saturdays, move in, family weekend and graduation are the dates that matter, and they are the dates that sell out. We plan around them rather than being surprised by them.
  • Fifteen minutes to Love Field: Later departures, and a delayed arrival is a short reposition rather than an hour across the city.
  • Discreet by default: Unmarked sedans and SUVs, NDAs on request, and the same chauffeur where scheduling allows.
  • A person answers: Live dispatch, 24 hours a day. Not an answering service, not a callback queue.
  • Written before you ride: Vehicle, rate and terms confirmed in writing. No surge pricing, no surprises on the invoice.
  • Since 1998: Twenty eight years, family owned and operated, same name the whole time.

University Park questions

Can you drop at Ford Stadium on a game Saturday?

Yes, at a point agreed before the day rather than at the gate, because the Boulevard closures put the actual drop somewhere the map will not show you. The same vehicle collects you afterwards from the same point, which is the entire value of booking hourly on a game day rather than taking a one way fare in.

When should we book for SMU graduation?

As soon as the university publishes the date. Graduation is the hardest weekend of the year to book in the Park Cities, because every family in town needs a vehicle on the same two days and half of them have grandparents arriving through Love Field.

Do you run Christmas lights tours?

Yes, hourly, with a route the chauffeur already knows so the group looks out of the window instead of navigating. December books early and the weekend before Christmas is usually gone by Thanksgiving.

Love Field or DFW from University Park?

Love Field almost always, at about fifteen minutes. DFW is 30 to 35 minutes and only worth it when your carrier or schedule requires it. Tell us the flight and we will tell you which one actually works.

Are your vehicles unmarked?

Sedans and SUVs, yes. We sign nondisclosure agreements on request and it costs nothing extra. For a good number of the families we carry here, the point is that nobody notices the car.

Hourly minimums, deposits and cancellation windows are set out in full on our service terms, and the exact terms for your booking are listed on your signed confirmation.

Reviews

What our clients say

Every review below is a verified Google review, pulled live from our business profile. Nothing here is written by us.

Google
Craig Piechotta profile picture
Craig Piechotta
426 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great limo/car service in N Texas, thanks James for a great and safe ride today!
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Kim S profile picture
Kim S
1241 days ago
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Chances are if you are booking a limo it is for something special and the details are important! Thank you to Joe for getting all of the details and making our special event possible! Our driver James was absolutely awesome, making sure everyone was taken care of, each stop was perfect and the surprise ending was pulled off! Thank you for making this day the best day ever for our family!
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Rebecca Banks profile picture
Rebecca Banks
240 days ago
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Arrived on time, car is comfortable and clean, the service is outstanding and professional. He went above and beyond. Thank you. ⭐️⭐️⭐️⭐️⭐️
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Gabe Rodarte profile picture
Gabe Rodarte
22 days ago
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Fantastic service, right on time on the pick up and the drop off., with great communication. Pantry The vehicles are in mint condition and the drivers are extremely professional. I will use them again.
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James Lane profile picture
James Lane
1014 days ago
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Goodman Executive Limo Service is truly a company that cares about making your ride experience enjoyable while maintaining Safety and Comfort.... I definitely recommend using Goodman Executive to my Family members and Friends.... Thanks guys!
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Jason Davies profile picture
Jason Davies
625 days ago
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Exceptional. The one word descriptor. We've used Goodman Executive several times for our staff transport needs. Joe has been our go to and always prompt! We've had 10:30PM pickups at the airport; and trying to coordinate pickups between Dallas-Love and DFW and they have done outstanding. ---------- When I needed additional transportation on a Saturday for a state license exam, they were willing to transport us to the site, and be certain to be back after the 4 hour exam! Thank you Mr. Ford! ---------- This is an incredible service and the owner, staff, and drivers have been so gracious, thoughtful, and we are so appreciative. Goodman is my only go to for Dallas!
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Lara Ashmore profile picture
Lara Ashmore
580 days ago
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Mr. Ford provided excellent service. Great communication before arrival. Very pleased.
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Cyndee Baldwin profile picture
Cyndee Baldwin
190 days ago
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Goodman did an excellent job in providing top notch professional services for our company executives. We used their services in Oklahoma and Texas. They went above and beyond to provide up to the minute details. Including a last minute change in arrivals and providing me with those details to ensure a smooth transition. We will use them again!
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M&K Martin profile picture
M&K Martin
1591 days ago
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Our final destination was Costa Rica, The journey started with a wonderful experience with Goodman Executive Sedan & Limo Service. FIRST CLASS service. On time, porter service from the house to the limo, excellent equipment, and was definitely as 4 star experience. There is NO choice other then our new friends at Goodman Executive! Select the BEST!!!!! Mr. & Mrs. Martin
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joseph maresca profile picture
joseph maresca
1105 days ago
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Driver was courteous and on time.
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Larry LaMere profile picture
Larry LaMere
45 days ago
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Extraordinary service for both times I have hired Goodman. Great customer service from every member of the team. I was in a very difficult situation and the drivers helped me in every way they could. I couldn't have managed without them.
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Emily Youngblood profile picture
Emily Youngblood
1647 days ago
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They helped me at the very last minute and completely pulled through! Showed up early, the bus was super clean, our driver was incredibly friendly and easy to work with! He was transporting our kids to prom, and I know he drove with caution. Much appreciated!
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Kathy Truty profile picture
Kathy Truty
1943 days ago
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Great great service. Josh was a few minutes early, car was all ready to go. Great ride down to enjoy our event, and was right there when we got out of the restaurant and wanted to go home. A fun way to go out with a group of friends and just have a good time not worrying about anything.
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CLARK WHITE profile picture
CLARK WHITE
936 days ago
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Our driver Barrick was the best! Professional and a skilled driver !!! I always use this service in Frisco !
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John Holland profile picture
John Holland
837 days ago
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As always a seamless and pleasant experience. So reliable all the time.
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shoppergirlie
614 days ago
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I just saw my favorite driver from Goodman Transportation, Mr Ford!! Amazing customer service! The best transportation company in DFW!
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John Cupit profile picture
John Cupit
675 days ago
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Always professional and on time....Best service in the Metropolitan DFW area
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Laura Symons profile picture
Laura Symons
1955 days ago
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I’ve hired Goodmansedan a couple times and their service is impressive, timely and the car is SO comfortable. One of my favorite ways to get to and from the airport. I highly recommend these guys.
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Barbara sabin profile picture
Barbara sabin
63 days ago
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Mr. Ford is so nice and kind. He takes care of my luggage and is always eager to help any way possible. I highly recommend this car service.
Yelp
Lisa M. profile picture
Lisa M.
2674 days ago
Yelp star 1Yelp star 2Yelp star 3Yelp star 4Yelp star 5Verified
I'm an executive assistant for a very busy executive who travels extensively and I recently used Goodman Executive Sedan Service while traveling in North Texas and the service we encountered was as good as it gets! From booking the service to follow up, everything was smooth sailing. I received booking confirmations that were accurate and clear. I loved the emailed 24-Hour notice of booking reminders and the texts that my driver was "on the way" and that my "driver had arrived". At no time was I ever worried about the where abouts of my driver or the passengers that I was responsible for. I book limo service all over the nation and I can honestly say, Goodman Executive Sedan Service was top of the line service. Joe, you are awesome! Thank you so much for taking such good care of all of my passengers! I can't wait to use your company again!!!
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bonnie desmith profile picture
bonnie desmith
1704 days ago
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My grandson and his baseball team used one of the busses from Cy Ridge High School to Bellaire High school...friday..the number 152 was on the back of the bus...I do not know who the driver was...yu'll should give that person a raise...I had to follow the bus back to the school...the driver followed all the rules of the road..used blinkers...keep the bus at 65 mph. Thank you for hiring safe drivers
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Alicia Merritt profile picture
Alicia Merritt
1584 days ago
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Robert, thanks for helping make my "Sexy 50 in the city" birthday celebration a success. You laughed with us... all the while being professional. You were on time. You made sure our ride was comfortable. You Rock! Joe, thanks for making sure I didn't miss my flight after parting all night. Looking forward to using your services for ALL my needs. See ya soon.
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Jarrett Katawczik profile picture
Jarrett Katawczik
772 days ago
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My typical driver, Mr. Ford, is an outstanding professional. And Thank you, Joe, for accommodating the last minute scheduling, great customer service.
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Monica Marino profile picture
Monica Marino
1788 days ago
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Our company has used Goodman Exectuive Sedan on several occasions and they have always exceeded our expectations. Their drivers are professional, courteous, attentive and always on time. I HIGHLY recommend this company to anyone in need of car / van / bus service - you will not be disappointed!
Yelp
Mel M. profile picture
Mel M.
2856 days ago
Yelp star 1Yelp star 2Yelp star 3Yelp star 4Yelp star 5Verified
My daughter recently had her sweet sixteen celebration and we rented the Mercedes Sprinter which was the highlight of the night. Very professional service, very friendly, and reasonable prices! He even had an app that kept us posted on their location. HIGHLY Recommended!
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Lauren Chlebaj profile picture
Lauren Chlebaj
1201 days ago
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I am so impressed with this company and will for sure contact in the future. I had 14 girls ready to head to a concert at 6 PM when we received a call at 530 that our other transportation bus was not going to make it anymore. We scammed and found Goodman. He was more than accommodating and was here as soon as possible. He was helpful, kind and we even had another issue at the end of the night that set out time back to later than what we had stated. He was fine with it, stopped for us to all use the restroom and very polite. USE THIS COMPANY. One of the best!
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Eva Cristina Harris profile picture
Eva Cristina Harris
345 days ago
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I always have an excellent experience with this airport car service. The drivers are professional, punctual, and attentive, and the vehicles are truly impeccable — clean, comfortable, and in perfect condition. Their reliability and consistency make every trip stress-free. Highly recommended for anyone looking for top-notch service.
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Rob Eissler profile picture
Rob Eissler
296 days ago
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Great ride! Professional, prompt, and personable. We shall ride again!
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Blake Rice profile picture
Blake Rice
2067 days ago
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Had a wonderful experience setting this up and the vehicle was in great shape. Driver was punctual and friendly. Highly recommend.
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Krystal D'or Archie profile picture
Krystal D'or Archie
1143 days ago
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I will ONLY use Joe for my car service business. This review is long over due and if I was able to give it 10 stars I would. Joe will literally grant all of my car service request asap. The service is beyond amazing. Next week Im leaving another review so he can keep his ratings. Thanks Joe for all your great services for my family!
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Lucy Semple profile picture
Lucy Semple
46 days ago
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Great experience! Very professional and kind! We used it for my daughter’s birthday and he was wonderful!
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K. Hillman profile picture
K. Hillman
2018 days ago
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We called Goodman to arrange a special ride for our son (and friends) to prom. From my initial call to the drop-off - Joe was great all around! I called with a last minute addition of a passenger and he made it happen. If fact, he actually upgraded us to an amazing Mercedes Bus. I got texts to update me throughout the evening - it was truly professional and amazing service. I won't even consider another service - so glad we found Joe - he truly cares about his clients!
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Itata Itata profile picture
Itata Itata
557 days ago
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Our daughter, our dear Princess, and her six friends thoroughly enjoyed their Prom Day on 4/26/2025. In her words, " Prom was a dream." Goodman Executive Sedan & Limo provided outstanding customer service before the date and arrived on schedule. The driver, James, was great and completely professional. Though the girls itinerary was a bit involved, he didn't mind. He provided top- notch service throughout to the ladies and they all confessed it was a day they would never forget. I and my wife( and the other ladies' parents) offer our appreciation to the driver and the company. I will strongly recommend the services of Goodman Executive Sedan & Limo to all future clients. Thanks.
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Harry Wallace profile picture
Harry Wallace
414 days ago
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Varick gave us a wonderful ride. He was pleasant and professional. He arrived earlier than expected. I have used Goodman everytime I fly internationally and I always have a great experience. Looking forward to my next trip with them. Thank you, Harry and Toyya
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Josh Smith profile picture
Josh Smith
698 days ago
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Best car services I have used.
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Deybis Perez profile picture
Deybis Perez
2028 days ago
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Price affordable Good service Excellent driving skills Friendly crew.
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James Lane profile picture
James Lane
1550 days ago
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My wife and I was very pleased with your service and the driver Mr.Jerry went out of his way to make us feel like Royalty….I’ll definitely recommend this company to anyone we know…Thanks again
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Sbrown profile picture
Sbrown
108 days ago
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Excellent, professional shuttle service. We have used them several times for airport trips and I can’t say enough good things about this service. Eric is such a help to us!!
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ron sunshine profile picture
ron sunshine
521 days ago
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Excellent service.... Driver was excellent and eager to help in a last minute out of the ordinary type of situation. Definitely would recommend them. And use them for future needs.
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David Blanchard profile picture
David Blanchard
158 days ago
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Mr. Ford was excellent and was very accommodating and professional. He drove us to the golf tournament on Friday. Everytime I'm in town I will ask for him. Thank you Mr. Ford!!
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Sally Huffman profile picture
Sally Huffman
801 days ago
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Mr Ford, is a curtious driver. He’s great to talk to if you want or he will not bother you. He made sure it wasnt too cold in the car. And asked if there was anything he could do for me. He knows how to handle himself and I was never afraid of his driving . If you want a peaceful drive I would call them.
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Lorenzo Davis profile picture
Lorenzo Davis
271 days ago
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Best limousine service we ever had vehicles, immaculate inside and out perfect climate condition interior was fit for kings and queens very clear and very comfortable.Our driver knew his way all over the metroplex and he also gave great recommendations for restaurants and shopping. Goodman executive sedan services is awesome!!! The David and Susan Greer
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Six Shooter Junction Boutique profile picture
Six Shooter Junction Boutique
642 days ago
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Really nice and clean vehicles and the staff is amazing. We will use them again.
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Dana F profile picture
Dana F
1967 days ago
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I recommend this company for all types of transportation. Clean, professional, courteous and top of the line vehicles. I definitely will use Goodman again!
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Karen Guerrero profile picture
Karen Guerrero
130 days ago
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Second time we used the service. Derrick was excellent and professional despite the unfortunate flat tire we encountered on our trip.
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Cody McCaffity profile picture
Cody McCaffity
613 days ago
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We had an amazing experience with Goodman Executive. First time renting a limo service and Joe was very helpful and communicative the whole time. We had a few locations to go to for my little sister’s sweet 16 and our driver Chris was exceptional. He was very professional, punctual, and flexible with our arrangements. 10/10 recommend and will use Goodman again in the future.
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Heather peoples profile picture
Heather peoples
3 days ago
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We always have a great experience with Goodman. The drivers are very punctual, professional, and always pleasant.
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Keeley Hubbard profile picture
Keeley Hubbard
1282 days ago
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Incredible service! On time and super professional. They will be the ONLY car service I use in the future! Thank you for making my client event so amazing.
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Melinda King profile picture
Melinda King
519 days ago
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I called Joe at Goodman last minute to request transportation for an important company event and he not only offered a solution but worked with me on reducing the cost. We were transporting over 20 people in a rotating schedule and the vehicle was clean and comfortable. Also the driver was wonderful and our guests had a great time. 10/10 recommend.
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Holly Peters profile picture
Holly Peters
348 days ago
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Varick was super friendly, let us play our music very loud and loved our music choice lol. Thank you for the vibe!!

Check availability for your date

Tell us the date, the pickup, and how many people. You will get a written quote with the vehicle and rate confirmed, with no account to create and no card to enter.

Get a quote Call or text (254) 269-5474

28 years in Texas  •  5.0 stars on Google  •  24/7 dispatch

Nearby

Other cities we serve

See every city and town we cover on our service areas page.

Dallas and the Park Cities

Dallas Highland Park Mesquite Rockwall Carrollton

North Dallas and Collin County

Frisco Plano Richardson McKinney Allen Prosper Celina The Colony Lewisville Denton

Fort Worth and the airport corridor

Fort Worth Irving Grapevine Southlake Keller Flower Mound

Statewide and long distance

Houston Austin San Antonio Galveston (cruise transfers) Waco College Station

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